Recently Business Week reported users of sites like Facebook and MySpace are spending less time online, likely because they’re tired of being bombarded with ads. Does this mean the biggest users of social networking – Gen-X and Gen-Y – are becoming less consumer oriented? I’d be ecstatic if that was the case.
Consumerism is ugly. The Baby Boomers started a nasty habit that some in Gen-X and many in Gen-Y have inherited – spending money we don’t have on things we don’t need at the expense of people we can’t see. And if we can’t see the harm consumerism causes, we don’t have to feel guilty about it, right…?
I hope this downward trend in the effectiveness of online advertising indicates a social shift toward reining in our “need” to have the latest and greatest [insert item here] for the lowest price. If it does the effects will be positive and far-reaching. In truth, I expect nothing less from the next group of world leaders.
Interested in the similarities and differences between the four generations? Have a look at this study by FDU.